How Brand Loyalty Pays

When you find something you like, sometimes it pays to stick with it. With competition so fierce in the men’s clothing industry, many great brands have loyalty programs that unlock massive discounts for frequent customers.

One of my favorite brands is Banana Republic which frequently offers discounts on top of their sales prices for card holders. With BR you earn five reward points for every dollar spent at stores or online, and for every 1,000 points earned, you receive a $10 credit. Other brands offer loyalty points as well, and make sure you sign up for email alerts. Occasionally brands will target loyal customers with special discounts on new arrivals that mean you don’t have to wait until they show up on the sale rack.

loyalty

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